This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic. These are a set of links shown below the main URL in search results. Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices. When adding the links, use relevant anchor text to give Google and users a hint on what the target page is about. Monitor how many people are actually clicking through to your website from search engine results pages.
Then we put together a strategy that helps you reach your organic traffic goals. However, these pages also let visitors and search engines know what to expect from the Ahrefs website. They act as content categories, letting the algorithm know what other content to expect.
Disavow Bad Backlinks
Neural Matching, rolled out in 2018, takes search relevance a step further by examining the relationship between full search queries and broader, high-level concepts. These are all metrics Google considers when ranking sites and creating longform content is your best bet to achieving positive results. Carly Hill, Operations Manager of Virtual Holiday Party, a Team Building brand, shared an example with us. She targeted “Virtual Christmas Party Ideas” — a long tail keyword.
Step 8 – Create Clean, Focused, and Optimized URLS
The only way to understand if your rankings are improving is to track your progress. You can use Google Analytics or your favorite SEO tool to SEO Anomaly measure organic traffic and rankings. Selecting keywords with a lower difficulty score increases your chances of ranking higher, especially if your website is relatively new or has lower domain authority. For example, if you search Google for the term “how to check website traffic”, the results show a list of tools and not a set of instructions as you would expect. In this guide, we’ll focus on the most important SEO strategies you can implement today to significantly improve your visibility and get better rankings on Google search results.
So you can easily monitor your progress and check for any issues. This tool analyzes the current top-performing pages for your targeted keywords and pinpoints where they fall short. In the following sections, you’ll learn how to target your chosen keywords effectively. If you already rank for a keyword, you’ll see your ranking position in the “Keyword” column. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation.
- Compressing High-quality photos without compromising quality may significantly reduce load times.
- A good internal and external linking strategy is essential for customers’ multi-location presence and for a strong authority silo across location sites.
- To avoid future duplication, make sure all NAP data is identical across platforms.
- The labels or tagsare for better understanding that helps crawler what is a page about.
- Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites.
For example, all the top-ranking pages for “pancake recipe” are blog posts with recipes. Analyze performance and adjust your approach to stay competitive. Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections. Choose the right business categories for your Google Business Profile to help Google understand what your business offers and match you with the right searches.
To estimate the best web page by meeting the user’s query, Google checks the content’s relevance and ensures that it is what the user is looking for. Tech issues such as slow page load speeds, 404 errors, broken links, server downtime, and non-mobile-friendly pages will likely increase the bounce rate of your pages. When you monitor your keyword rankings, you can identify which websites and competitors are ranking for the same keywords you’re targeting.