Using relevant keywords in anchor text can significantly improve SEO relevance. By incorporate close variations of your target keywords when creating internal links, you can strengthen the connection between the linked content. Buyer intent keywords are particularly valuable for targeting users who are closer to making a purchase, making them valuable for targeting users further down the purchase funnel.
Content-Specific Ranking Systems
If Google didn’t provide accurate, trustworthy results, people would stop using the search engine. Recognizing this, Google created EAT to guide their SERPs, and to help content creators develop high-quality web pages. Selecting the proper section heading tag is easy to do using WordPress. Avoid using larger font style and bold in lieu of the section heading tags. Google uses the heading tags to identify what you feel is relevant in the article. When you include at least one of your keywords in a Heading 2 section heading, you are reinforcing the emphasis of your keyword to the search engines.
Have a table of contents
You already know the importance of quality backlinks to improve Google rankings. You may even have an effective backlink strategy and are getting links from several high authority sites. To further amplify your efforts, you could look for opportunities to get more backlinks through site mentions. And we all know just how big of an impact traffic can have to improve Google rankings.
Optimize For Mobile-First Indexing
Quality backlinks from authoritative websites signal to Google that your business is trustworthy. Develop a backlink strategy by reaching out to local blogs, news websites, and industry-specific directories. When you do keyword research and create content, it is important to understand how personalization and locality will impact ranking and take this into consideration in your strategy. Taylor thinks, in theory, that pages can be optimized for both search engines in the same way without compromising on performance.
When visitors land on your website, will they find content written by authors who are trustworthy and experienced? To show your expertise, you can, for example, include short author bios on your website, like yours truly has done. Also, Google mainly uses the mobile version of a website for ranking and indexing.
This allows Google to deliver more accurate results, particularly in cases where prepositions (like “to” and “for”) significantly alter the meaning of the query. Request a free consultation to get started with your SEO strategy. Ranking on Google takes between six to twelve months, but can be faster depending on the competition and quality of the content. For example, top results for “Dentist in Dallas” are Google Business profiles.
- By utilizing tools like the search console and optimizing keyword phrases, you can increase your visibility on the Google search results page.
- To measure and improve these metrics, use tools like Google PageSpeed Insights and Lighthouse.
- Understanding the key ranking factors can give you an edge over your competitors.
- If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
- Webmaster Tools is the Ahrefs’ free alternative to their own SEO suite.
Here are some real examples of content that is currently ranking in Google’s AI Overviews. I BHS Links recommend starting with 3-5 articles or blogs, optimising them and tracking the results. If the search finds the sentence in the source code, you’re good, and Google can easily read the content. Before optimising and ranking in the Google AI overviews, you must ensure your website has the foundations in place.